When I joined JCR, they had no digital presence, apart from a very basic website.

I was recruited to bring them up to speed with the digital era, with one of the main tasks being to set up an individual page for each store on Facebook.

Once each page had been created, I introduced software that would enable us to cross-post on the pages for store-wide offers, as well as specific posts for each store depending on area, stock, services and demographic.

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I successfully increased their visibility, taking a local approach for each store and ensuring we got involved with local events and activities where possible, to increase local support, and for positive PR.

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This included getting involved with the Tickhill Scarecrow Festival for our Tickhill Store, as well as the Tickhill 1940's Weekend, which resulted in the store winning best window display for our vintage 1940's adverts and the Winston Churchill cardboard cutout that we featured behind the counter.

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As well as this, we also got involved with a "pasta project" to collect bags of pasta for the homeless.

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I very much enjoyed my time at James Retail. It had a great team culture and everyone worked very well together for the joint objective of increasing sales.

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Unfortunately, I was made redundant but stayed on for a further six months as a freelance employee, alongside my next job.

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Once this ended, the company decided to come away from social media for a while but when Covid hit in 2020, I was asked to resurrect the page again to advertise the fact that they had good supplies of milk, bread and of course, toilet roll!

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I did this for a further year, until I decided to cut back on my freelance work to concentrate on my family.

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